Musings about healthcare marketing, event engagement and more.

3/2/23 3/2/23

Crisis Communication: An Email From My Son's Pre-School

This is an example of how marketers can turn an unfortunate situation into something that reassures the audience that the situation is under control.

6/14/21 6/14/21

Hospital marketers: We’re too old for TikTok. But your medical residents aren’t.

2/14/20 2/14/20

You know somebody who knows somebody who knows somebody. How can you get them all connected?

12/9/19 12/9/19

Your hospital's voice matters. Find out how to write something patients will actually read.

10/1/19 10/1/19

Skip your morning routine of oatmeal and NPR. Go dance!

3/7/19 3/7/19

What this UberPool driver taught a young doctor about listening to patients.

1/1/19 1/1/19

Doctors need to know that social media can help their practice. But you've got to show them how. Here's how to get the conversation started.

8/6/18 8/6/18

Feel like you're writing the same 'ole wellness stuff? Re-charge yourself with these tips.

12/12/16 12/12/16

It's 2 a.m. You're at a bar. And people want to talk about healthcare reform. Go!

2/11/16 2/11/16

Want to improve your hospital's communications team? Take a cue from the Golden State Warriors.