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Musings about healthcare marketing, event engagement and more.
Crisis Communication: An Email From My Son's Pre-School
This is an example of how marketers can turn an unfortunate situation into something that reassures the audience that the situation is under control.
Why You Should Ask Medical Residents to Run Your Hospital’s TikTok
Hospital marketers: We’re too old for TikTok. But your medical residents aren’t.
3 Tips for Making Email Introductions
You know somebody who knows somebody who knows somebody. How can you get them all connected?
3 Distinctive Hospital Brand Voices
Your hospital's voice matters. Find out how to write something patients will actually read.
Millennial Wellness: Why I Was Dancing at a Bar at 6:30 a.m.
Skip your morning routine of oatmeal and NPR. Go dance!
Understanding Bedside Manner in an UberPool
What this UberPool driver taught a young doctor about listening to patients.
How to Get Your Doctors on Social Media
Doctors need to know that social media can help their practice. But you've got to show them how. Here's how to get the conversation started.
5 Easy Ways to Pump Up Your Wellness Marketing
Feel like you're writing the same 'ole wellness stuff? Re-charge yourself with these tips.
How to Defend the Affordable Care Act
It's 2 a.m. You're at a bar. And people want to talk about healthcare reform. Go!
4 Healthcare Marketing Leadership Lessons from the Golden State Warriors
Want to improve your hospital's communications team? Take a cue from the Golden State Warriors.